Real Estate Flyers for Your Listings

Printed real estate listing flyers with photos of different homes fanned out on a wood desk

Real estate flyers are the printed version of a listing, used in brochure boxes, at showings and for just listed neighbor drops. Lead with one big photo, the price and key facts, and your contact info. Contre builds a free website from your listing link, and the Pro plan adds a print-ready flyer.

By Cory Turnbull, founder of Contre and a real estate agent for more than 12 years. Last updated November 7, 2026.

A real estate flyer is the printed version of your listing. It goes in the brochure box, on the counter at a showing, in the office, and out to the neighbors when the home hits the market. This page covers listing flyers and just listed flyers. If you're printing for an open house, see the open house flyer guide.

I've been an agent for more than 12 years. For most of that time I built each seller's website and flyers myself, and it took 3 to 6 hours per listing. Most of that time went into retyping facts that were already in the MLS.

What to put on a real estate listing flyer

Short answer: A listing flyer needs one big photo, the price and key facts, a few specific features, a short description, your contact details and a link to the home's website.

One big exterior photo at the top, plus two or three interior shots.
Price, beds, baths, square footage and lot size, set large enough to read from a few feet away.
Three to five specific features. "2022 roof" beats "well maintained."
A short description. Two or three sentences, not the full MLS remarks. The free listing description generator can grade yours first.
Your name, photo, phone and brokerage, plus any license and logo lines your brokerage requires.
A QR code or short link to the home's own website, so the flyer leads somewhere after it's picked up.

Just listed flyers: what's different

Short answer: A just listed flyer announces a new listing to neighbors with one photo, three facts and one next step.

A just listed flyer goes out to neighbors and your sphere in the first days on the market. Its job is to announce the listing, not sell every detail.

Lead with "Just listed" and the street, not the price.
Use one strong photo and three facts.
Give one next step: the website link, the showing time or your phone number.
Neighbors often know a buyer. Make the flyer easy to pass along.

Printed just listed flyer with a photo of a farmhouse pinned to a cork board

Illustration.

Real estate flyer template vs a flyer maker

Short answer: A template means retyping your listing, while a flyer maker that reads your listing link reuses what's already there.

A real estate flyer template gives you a layout, and you fill in every field. That's fine when you have one listing and an open evening.

A real estate flyer maker that starts from your listing skips the retyping. Contre reads your listing link and uses the photos and details already there. I'd rather check a flyer than build one.

How to get a printed flyer from your listing link

Short answer: Paste your listing link for a free website. The Pro plan adds a print-ready flyer for every listing.

Paste your listing link at contre.ai/free-home. The home needs at least one photo.
You get a free single property website for the home.
On the Pro plan, every listing also gets a print-ready flyer and posts. See pricing for the plans.

The flyer is a print-ready, letter-size PDF with a QR code that opens the home's website.

Paste your listing link to get a free website

Flyers for real estate agents: where they still work

Short answer: Flyers still work in brochure boxes, at showings, in neighbor drops and in listing appointments.

The brochure box on the yard sign
The counter at showings and open houses
Neighbor drops in the first week on the market
The office board and your listing appointment folder, so sellers can see how you'll market their home

One flyer won't sell the house, but it puts your listing in more hands than a single social post does. For years, one post per listing was about all I had time for.

FAQ

What should a real estate flyer include?

One big exterior photo, the price, beds, baths and square footage, three to five specific features, a short description, your contact and brokerage details, and a link or QR code to the home's website.

What is a just listed flyer?

A flyer that tells neighbors and your sphere a home just hit the market. It leads with "Just listed" and the street, shows one strong photo and gives one next step.

Is there a free real estate flyer template?

Many design sites offer free templates. With Contre, the listing website is free, and the Pro plan adds a print-ready flyer built from your listing link.

How is this different from an open house flyer?

An open house flyer is for the day of the open house and includes the date and time. A listing flyer stays in the brochure box for the whole listing period. See the open house flyer guide for that version.