Open House Flyers Built From Your Listing
An open house flyer should show the best exterior photo, price, beds, baths, square footage, the open house date and time, and how to reach you. Contre builds a free website from your listing link, and the Pro plan adds a print-ready flyer and posts for every listing.
A good open house flyer answers the buyer's first five questions before they reach the kitchen: price, beds, baths, square footage, and how to reach you. Below is what to put on a flyer for an open house, a few layouts that work, and how to get a printed flyer from your listing link instead of starting from a blank template.
I've done open houses for more than 12 years. I used to spend 3 to 6 hours per seller building their website and flyers by hand. A good flyer still matters, but that much time on one flyer doesn't.
What to put on an open house flyer
Short answer: Put the best exterior photo, price, key facts, a few specific features, the open house date and time, and your contact info on the flyer.
Here's the checklist I use:
- The best exterior photo, big, at the top.
- Price and address.
- Beds, baths, square footage, lot size.
- Three to five features a buyer won't see in the photos: a new roof year, the school district, an HOA that covers water.
- Open house date and time, if you're handing it out before the event.
- Your name, phone, and brokerage, plus anything your state and brokerage require on advertising.
- A QR code or short link to the property website, so they can send it to a partner after they leave.
Leave off anything that can change before the flyer gets thrown away, like "price reduced" language you might need to walk back.
Open house flyer ideas and layouts
Short answer: The layouts that work best lead with one large photo and keep the facts big and easy to scan.
- One-page front: a hero photo, price and the key facts. This works for most homes.
- Front and back: the hero photo on the front, then 4 to 6 interior photos and the feature list on the back. Use it for larger homes.
- Floor plan back: if you have a floor plan, buyers keep this version.
- Neighborhood strip: a short line on the walk to the park or the commute. Keep it factual and check your fair housing language.
Template vs generated from your listing
Short answer: A template means retyping your listing, while generating from your listing link reuses the photos and facts already there.
A free open house flyer template is fine if you have time to fill it in. You'll still retype the price, the facts and the description, and you'll place each photo yourself.
The other route is to start from what's already in your listing. Contre reads your listing link and uses those photos and details, so you aren't copying the same information into a third place.
For listing and just listed flyers that stay out for the whole listing period, see the real estate flyers guide.
Turn your listing link into a printed flyer
Short answer: Paste your listing link for a free website. The Pro plan adds a print-ready flyer for every listing.
- Paste your listing link at contre.ai/free-home. You'll need at least one photo.
- You get a free single property website for the home.
- On the Pro plan, every listing also gets a print-ready flyer and posts. See pricing for the plans.
Start with a free listing website
The flyer is a print-ready, letter-size PDF with a QR code that opens the home's website.
Pair the flyer with a property website
Short answer: Add a QR code or short link to the home's website so buyers can see the photos again after they leave.
Paper gets left on the counter. Put a QR code or short link on the flyer that goes to the home's own website, so a buyer who leaves can still pull up the photos that night and call you. With Contre, that website is the free part.
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FAQ
What should an open house flyer include?
Price, address, beds, baths, square footage, a strong exterior photo, a few features the photos don't show, the open house time, your contact info, and a link or QR code to the property website.
How do I make an open house flyer fast?
Start from your listing instead of a blank template. Paste your listing link into Contre for a free property website, and the Pro plan adds a print-ready flyer.
Is there a free open house flyer template?
Lots of design sites offer free templates. Contre's property website is free. The print-ready flyer comes with the Pro plan.
Can my flyer link to a property website?
Yes. Add a QR code or short link to the home's single property website so buyers can find the listing again after they leave.
Related: Real estate listing and just listed flyers · Free single property website · Free listing description generator · Contre home